THREE WOMEN.
A SHARED INTUITION.
A LIVING CRAFT.
a studio with heart
our story
The name is a deliberate nod to UNE ILE, the agency that helped shape us and transform the way we see our work.
It also plays with the idea of a New Deal, because what we offer is exactly that: a different way of approaching design.
A design practice rooted in reality. One that creates connection. One that places people at its centre.
And then there is the island itself.
An island remains a symbol of possibility. A place apart. A territory to explore. A space that quietly resists convention.
New d'île Studio is both our starting point and our compass. A way of acknowledging where we come from while continuing to write our own story.
Our paths first crossed at UNE ILE, a singular agency based in Lille, where we discovered that design could be more than a communication tool.
It could become a way of understanding culture, shaping stories and building deeper relationships with organisations.
New d'île Studio is the natural continuation of that intuition.
Built in our own way.
With our own energy.
And our own language.
why new d’ile ?
craft as a deliberate choice
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craft as a deliberate choice
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craft as a deliberate choice · craft as a deliberate choice ·
we could have grown bigger.
we chose to stay close.
We could have grown bigger. Instead, we chose to stay close.
Close to our clients. Close to the work. Close to what is actually happening inside organisations.
Our approach comes from sociology, art and observation.
Not from trends. Not from templates.
But from the hand, the eye and attentive listening.
Being a human-sized studio means bringing our full attention to every project, from the first conversation to the moment it takes on a life of its own.
Our projects range from family-owned businesses to international organisations.
What connects them is not their scale.
It is the culture waiting to be revealed. The story waiting to be told. The right expression waiting to be found. That is what interests us.
Not size. Meaning.
our fields of expression
Lille, London…
wherever it makes sense.
We work between Lille and London
Collaborating daily, on every project.
This geography is not a constraint. It is a strength.
It pushes us to be more intentional, more present and to think beyond borders.
We work with French and international organisations, in both French and English.
Communication strategy, content, editorial design, storytelling, design and creative direction.…
Founders involved in every project.
Present at every stage.
The strategic and creative perspective remains consistent from beginning to end.
deliberately human-sized
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céline
Aït Amrane
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juliette
Roffé
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élise
Sanchez
what makes us different
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a cultural and human-centred approach
Rooted in sociology, art and observation.
Understanding comes before creating. -
contextual and deeply embodied work
Everything we create begins with what genuinely shapes your organisation.
No borrowed trends.
No ready-made formulas. -
a human-sized studio
We work with a limited number of organisations at any one time.
You benefit from our full attention. -
a mutual choice
We carefully choose the projects we take on.
Not to be selective for the sake of it, but because genuine commitment requires genuine alignment.